Fall/Winter 2025 No Distance Left To Run
This collection is a reflection of endurance—not just through the endless northern winters but through the creative process itself. For Fall/Winter 2025, No Distance Left to Run draws inspiration from the harsh realities of surviving winters in the north. During the darkest months, when the sun can vanish for weeks or even months, we become involuntary sun worshipers, finding our own ways to cope with the endless nights. Running has always been therapeutic for me, so not being able to do it this year has been tough. Channeling that into this season’s theme, however, felt fitting. Each collection is like a continuous race against time—you’re running out of money and time every season. But we survive, and we advance.
This season was the perfect moment to evolve key pieces from past collections, starting with the outerwear. Coats and jackets have been reworked with new zig-zag cuts and patterns that evoke the worn-out aesthetic of exercise clothes while also serving as a nod to the sun worshiping that defines life in the north. One standout piece, the sleeping bag dress, perfectly embodies the survivalist theme. It functions both as an actual sleeping bag and as a padded dress—merging practicality with creativity.
Track pants are another focal point this season, with over 15 variations crafted from just two base patterns. These pieces explore an unexpected mix of fabrics, including padded nylons, boiled wools, and shirting cottons, offering endless opportunities for remixing and layering. Designed to work cohesively, the collection invites personal styling choices while maintaining a sense of unity.
Two hand-painted watercolor patterns run through the designs, bringing themes of the polar night and the longing for light to life. These mystical, child-like sun creatures nod playfully to the Mellon Collie and the Infinite Sadness album cover by The Smashing Pumpkins. Created in collaboration with Matilda Diletta and her sister Emanuela Leppäkoski, the prints add an imaginative touch that feels both fresh and deeply personal.
The collection also builds on traditional craftsmanship with the introduction of special bead weaving patches, adding intricate handworked details to the designs. Subtle nods to rope knotting and floral motifs—now rendered in black—serve as quiet echoes of past seasons, reinterpreted through a darker, more introspective lens.
The Meaning Behind the Title: No Distance Left to Run
The title reflects the cycles I’ve been navigating in fashion over the past few seasons. It symbolizes those moments when progress feels stalled, the work becomes heavy, and hope seems distant. But inevitably, something sparks—a fresh idea, a positive moment—and you gather yourself and start again. This season marks that turning point.
While previous collections leaned heavily on nostalgia, No Distance Left to Run looks ahead, focusing on innovation and craftsmanship. Each piece is rooted in resilience—finding new strength and resources in the process of moving forward.
Rolf Ekroth is an independent Finnish fashion label that champions utilitarianism, nostalgia and the power of sustainably produced clothes. Built upon observations of youth and life in Finland, it harnesses the subtle nuances of its Finnish roots but applies freedom to reimagining history and old crafting traditions. Comfortably perched between superficiality and profundity, it is an homage to the transformation that well-designed clothes elicit: a newfound will to walk through the world without hiding.
No DIstance Left To Run
Fall/Winter 2025
Lavatanssit
Spring/Summer 2023
Missing
Spring/Summer 2024
Dear Night
Autumn/Winter 2024
Camp Broken Arm
Spring/Summer 2023
CUT
Autumn/Winter 2023
ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia and the power of sustainably produced clothes. Built upon observations of youth and life in Finland, it harnesses the subtle nuances of its Finnish roots but applies freedom to reimagining history and old crafting traditions. Comfortably perched between superficiality and profundity, it is an homage to the transformation that well-designed clothes elicit: a newfound will to walk through the world without hiding.
Rolf Ekroth
CREATIVE DIRECTOR
AALTO UNIVERSITY
[A.] AWARDS
The Best of Finnish Advertisement and Design Award, Grafia, Silver Prize in Design category
Finland, 2024
Selected for CPHFW NEWTALENT program
Denmark, 2023
The Best of Finnish Advertisement and Design Award, Silver Prize
Finland, 2022
FUSION Epson Award First Price
Norway, 2019
The Best of Finnish Advertisement and Design Award, Grafia, Silver Prize in Design category
Finland, 2019
Hyeres Fashion Competition Finalist Galeries Lafayette prize winner
France, 2016
Young Designer of the Year
Finland, 2015
Designer’s Nest First Prize
Denmark 2015
[B.] SELECTED COLLABORATION & FREELANCED WITH
TSUBO: Capsule collection and Sneaker design TBA
China, 2025
KALEVALA JEWELLERY: Jewellery design and collection collaboration ▸
Finland, 2023-2024
NOVITA KNITS: knitwear design and collection collaboration ▸
Finland, 2023-2024
BLUE SKY LAB: Capsule collection made from car industry waste ▸
China, 2023
FISKARS: Foldable scissor collection launch at Pitti Uomo, Florence, Italy ▸
Finland, 2022
BIO2X MADE BY FORTUM: Collection collaboration, launched at Pitti Uomo, Florence, Italy ▸
Finland, 2021
VALLILA: Capsule Rainwear collection ▸
Finland, 2021
HALTI: Capsule collection, launched at Pitti Uomo, Florence, Italy ▸
Finland, 2017
GALERIES LAFAYETTE: Capsule collection ▸
France, 2016
[C.] SELECTED ARTICLES & MEDIA EXPOSURE
VOGUE
Runway ▸
Vogue Talens featured ▸
L’uomo Vogue n.4/19: Designers from the edge
Vogue Business ▸
Vogue Scandinavia ▸
HYPEBEAST
Rolf Ekroth & Terinit Finland interview ·
SS25 ▸
FW24 ▸
SS24 ▸
WWD
Rolf Ekroth Spring Men’s 2022 ▸
SHOWSTUDIO
Collection Features ▸
FORBES
Fashion in Helsinki ▸
ANOTHER MAGAZINE
Rolf Ekroth interview 2024 ▸
HIGHSNOBIETY
Rolf Ekroth interview 2024 ▸
FUCKING YOUNG
Rolf Ekroth interview 2022 ▸
FW24 ▸
I-D
Introducing a new wave of Nordic designers ▸
HELSINKI DESIGN WEEK
Rolf Ekroth interview 2022 ▸
HELSINGIN SANOMAT
Rolf Ekroth interview 2015 ▸
DEVELOPMENT & 3D: VIIKSIMAISTERI
DESIGN: TITILDA (Matilda Diletta & Tino Nyman)
© ROLF EKROTH 2025