For the SS22, Rolf Ekroth was inspired by Juhannus, the Finnish Midsummer and the traditions and magic surrounding it. He also continues to study Nordic farming culture and the iconic photographer, Leo Montonen, who’s images of the Finnish countryside during the 1920’s and 1930’s will be a prominent feature in the upcoming video for the new collection, launched at Pitti Uomo #100.

"Finland’s nature and countryside are full of magic during midsummer. Finnish pagan beliefs were strongly related to nature and farming, there were simple and practical solutions for everything. I believe that many of the answers for our current problems are right in front of our eyes, in the nature that surrounds us."

One of the key elements in Ekroth’s collection is the Bio2TMTextile, a cotton-like fabric based on a new Finnish fibre innovation, that uses agricultural waste straw as a base material. "Bio2TMTextile is very easy to dye and it needs less chemicals and water in the dyeing process than normal viscose and cotton fabrics."

Bio2™Textile: uniquely sustainable bio-based textile fiber for a cleaner world The production and use of textile fibres, such as polyester and cotton, is unsustainable in terms of water and chemical use, as well as emissions. At the same time, we waste millions of tons of straw – mostly by burning it, causing severe pollution problems. We at Fortum turn this problem into a solution.

Our Bio2™Textile uses straw, that typically discarded as agro-residue, as its raw material. Replacing fossil-based raw materials with this residue reduces land degradation and deforestation. We apply a unique technology that achieves raw material efficiency of up to 90%, minimizing the amount of waste and the environmental impact from CO² emissions, water consumption and use of chemicals. All this contributes to the textile’s excellent life-cycle assessment (LCA) results.

The biomass-based Bio2™Textile fibers can replace unsustainable materials in numerous applications. Combining agro-residue-based raw material with sustainable fiber technology presents an answer to the urgent need to replace the unstainable textile materials currently on the market. The Bio2™Textile fiber offers high quality, renewable and recyclable solution that has never been seen before. It satisfies the growing need of sustainable textile fibers.

Contact information
info@rolfekroth.com

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Rolf Ekroth Creative director, Aalto University

DESIGNER’S NEST FIRST PRIZE Denmark, 2015

YOUNG DESIGNER OF THE YEAR Finland, 2015

HYÈRES FASHION COMPETITION FINALIST Galeries Lafayette prize winner, France, 2016

CAPSULE COLLECTION ROLF EKROTH X GALERIES LAFAYETTE IN STORES France & Germany, 2017

ROLF EKROTH X HALTI COLLECTION SHOWN AS A PART OF GUEST NATION FINLAND AT PITTI UOMO Italy, 2018

ROLF EKROTH AND TERINIT LABELS LAUNCHED AT PITTI UOMO Italy, 2019

ROLF EKROTH AND TERINIT COLLECTIONS SHOWED AS AN OFFICIAL PART OF MILAN FASHION WEEK Italy, 2019

FUSION EPSON AWARD FIRST PRIZE Norway, 2019

Articles & Media Exposure

SCANDINAVIAN MAN:
Rolf Ekroth: Finnish designer found his calling in conceptual streetwear with historical narratives.

MEN’S FASHION MONTH REPORT:
Rolf Ekroth: ”I couldn’t be happier with our first presentation”

HELSINGIN SANOMAT:
CULTURE
CULTURE
CULTURE

FINNAIR:
BLUE WINGS 2018
BLUE WINGS: Meet the rising stars of Finnish men’s fashion

DEVELOPMENT & 3D: VIIKSIMAISTERI

DESIGN: TITILDA (Matilda Diletta & Tino Nyman)