Fall/Winter 2025 No Distance Left To Run

This collection is a reflection of endurance—not just through the endless northern winters but through the creative process itself. For Fall/Winter 2025, No Distance Left to Run draws inspiration from the harsh realities of surviving winters in the north. During the darkest months, when the sun can vanish for weeks or even months, we become involuntary sun worshipers, finding our own ways to cope with the endless nights. Running has always been therapeutic for me, so not being able to do it this year has been tough. Channeling that into this season’s theme, however, felt fitting. Each collection is like a continuous race against time—you’re running out of money and time every season. But we survive, and we advance.

This season was the perfect moment to evolve key pieces from past collections, starting with the outerwear. Coats and jackets have been reworked with new zig-zag cuts and patterns that evoke the worn-out aesthetic of exercise clothes while also serving as a nod to the sun worshiping that defines life in the north. One standout piece, the sleeping bag dress, perfectly embodies the survivalist theme. It functions both as an actual sleeping bag and as a padded dress—merging practicality with creativity.

Track pants are another focal point this season, with over 15 variations crafted from just two base patterns. These pieces explore an unexpected mix of fabrics, including padded nylons, boiled wools, and shirting cottons, offering endless opportunities for remixing and layering. Designed to work cohesively, the collection invites personal styling choices while maintaining a sense of unity.

Two hand-painted watercolor patterns run through the designs, bringing themes of the polar night and the longing for light to life. These mystical, child-like sun creatures nod playfully to the Mellon Collie and the Infinite Sadness album cover by The Smashing Pumpkins. Created in collaboration with Matilda Diletta and her sister Emanuela Leppäkoski, the prints add an imaginative touch that feels both fresh and deeply personal.

The collection also builds on traditional craftsmanship with the introduction of special bead weaving patches, adding intricate handworked details to the designs. Subtle nods to rope knotting and floral motifs—now rendered in black—serve as quiet echoes of past seasons, reinterpreted through a darker, more introspective lens.

The Meaning Behind the Title: No Distance Left to Run

The title reflects the cycles I’ve been navigating in fashion over the past few seasons. It symbolizes those moments when progress feels stalled, the work becomes heavy, and hope seems distant. But inevitably, something sparks—a fresh idea, a positive moment—and you gather yourself and start again. This season marks that turning point.

While previous collections leaned heavily on nostalgia, No Distance Left to Run looks ahead, focusing on innovation and craftsmanship. Each piece is rooted in resilience—finding new strength and resources in the process of moving forward.

Rolf Ekroth is an independent Finnish fashion label that champions utilitarianism, nostalgia and the power of sustainably produced clothes. Built upon observations of youth and life in Finland, it harnesses the subtle nuances of its Finnish roots but applies freedom to reimagining history and old crafting traditions. Comfortably perched between superficiality and profundity, it is an homage to the transformation that well-designed clothes elicit: a newfound will to walk through the world without hiding.

LOOKBOOK

No DIstance Left To Run
Fall/Winter 2025

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Lavatanssit
Spring/Summer 2023

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Missing
Spring/Summer 2024

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Dear Night
Autumn/Winter 2024

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Camp Broken Arm
Spring/Summer 2023

LOOKBOOK

CUT
Autumn/Winter 2023

ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia and the power of sustainably produced clothes. Built upon observations of youth and life in Finland, it harnesses the subtle nuances of its Finnish roots but applies freedom to reimagining history and old crafting traditions. Comfortably perched between superficiality and profundity, it is an homage to the transformation that well-designed clothes elicit: a newfound will to walk through the world without hiding.

Rolf Ekroth

CREATIVE DIRECTOR
AALTO UNIVERSITY

[A.] AWARDS

The Best of Finnish Advertisement and Design Award, Grafia, Silver Prize in Design category
Finland, 2024

Selected for CPHFW NEWTALENT program
Denmark, 2023

The Best of Finnish Advertisement and Design Award, Silver Prize
Finland, 2022

FUSION Epson Award First Price
Norway, 2019

The Best of Finnish Advertisement and Design Award, Grafia, Silver Prize in Design category
Finland, 2019

Hyeres Fashion Competition Finalist Galeries Lafayette prize winner
France, 2016

Young Designer of the Year
Finland, 2015

Designer’s Nest First Prize
Denmark 2015

DEVELOPMENT & 3D: VIIKSIMAISTERI
DESIGN: TITILDA (Matilda Diletta & Tino Nyman)

© ROLF EKROTH 2025

[A.] JAPAN

ISETAN
Tokyo

GARDEN
Tokyo

STOCK NY
Tokyo


[B.] CHINA

KNOTIFY
Shanghai


[C.] GERMANY

THE WASTED HOUR
Hamburg